Part 3/7:
When examining the industry’s history of box office collapses, Captain America: Brave New World draws parallel lines to notorious failures like Ant-Man and the Wasp: Quantumania, which suffered a 70% drop in its second weekend. The continued downward trend of Marvel films has led to calls for introspection regarding the franchise's creative direction.
The inconsistency in reporting is troubling as well. Media outlets shift their measurement techniques based on what best fits their narrative, complicating an accurate understanding of box office success. For instance, some sources count total earnings over a long weekend span while others restrict metrics to just the three days.
Impact on Future Releases and the Industry