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Projecting the film's total earnings suggests it may struggle to reach even $300 million globally, a staggering disappointment for a Marvel release that historically demands much higher figures to break even. Estimates for the production and marketing costs range significantly, but it’s widely believed that the film needs to earn approximately $800 million worldwide to recoup its expenses. Falling short of this target could mean a colossal financial loss for Disney, potentially in the hundreds of millions.
Recently, Disney also has Snow White lined up for release. However, if Captain America: Brave New World serves as an omen, the hopes of revitalizing box office revenues with upcoming features look increasingly bleak.
The Broader Implications for Theaters