Part 9/10:
The final habit revolves around embracing the chaotic nature of innovation. Companies often strive for efficiency but must recognize that true innovation requires experimentation, which can be messy and resource-intensive. The author warns against treating innovation and efficiency as mutually exclusive; prioritizing one over the other can lead to stagnation.
The concept of “small bets” is presented as a solution. Rather than investing in one large project, testing multiple smaller initiatives allows for iterative learning, minimizing risk while maximizing innovation potential. This habit underscores how embracing failure as part of the innovation process can lead to substantial long-term success.