Part 3/10:
On a superficial level, Ford's financial figures may seem promising. Total revenue rose steadily from $127 billion in 2020 to $176 billion in 2023. This impressive growth in revenue suggests that the automaker is thriving, especially within a highly competitive automotive market. However, a deeper analysis reveals a troubling trend in profitability, with operating income fluctuating and ultimately declining.
As observers of the S&P 500 will note, Ford fell to a concerning position, ranking 494th. This raises the million-dollar question: if revenue is up, why is profit stagnating or declining?