Part 6/10:
The F-Series trucks, particularly the renowned F-150 Lightning, have become significant players in the EV market, helping Ford momentarily rise as the second-largest EV seller in the U.S. However, when evaluating the broader context, these sales figures tell a less inviting story. By 2023, overall EV sales made up merely 3.2% of Ford's total vehicle sales, revealing that despite its market gains, the EV sector represented a small fraction of the company’s overall operations.
Moreover, to support its ambitious EV plans, Ford poured billions into factory development, only to find the landscape shifting drastically in 2022 due to increased competition and price wars led by Tesla’s aggressive pricing.