Part 3/7:
Comparisons to Competitors
When juxtaposed with competitors, the disparity becomes even more shocking. Fox News continues to thrive, boasting an audience of 3.91 million during prime time and nearly 1.9 million total viewers throughout the day. Fox's demographics show their success with the target viewer market aged 25-54, cementing their top position.
Conversely, MSNBC's prime-time average rests at 1.26 million viewers, and a disheartening 66,000 in the demo, marking a significant drop from previous years. This trend leads to questions about whether the current programming is sustainable or if it has become entirely obsolete.