Part 4/7:
Both CNN and MSNBC are now racing against time to find solutions during a period known for declining trust in mainstream media. CNN, for example, recently reported only 553,000 total viewers during prime time, with 122,000 in the coveted demographic. The competition has intensified, particularly as New Media platforms gain traction over traditional cable news.
Megan Kelly, a notable figure in the New Media landscape, has found success with her YouTube videos, obtaining 155 million views despite operating with a minimal team. This contrast in resources adds insult to injury for larger networks that struggle to maintain viewership while employing vast teams.