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Proponents of Disney have been actively defending the brand, often dismissing critical assessments as unfounded. Social media campaigns and bot accounts shaped by the Disney marketing apparatus have sprung up to recycle positive narratives, boasting about crossing revenue thresholds while ignoring the broader context of underwhelming performance.
The Broader Impact on Disney
These struggles are symptomatic of a larger concern within Disney. The company has been grappling with the fallout from recent decisions and shifts in strategy, particularly in the realm of streaming and traditional broadcast. The decline in viewership for entities like ESPN is another area of concern that raises questions on the viability of Disney’s current business model.