Part 8/10:
Another strategic move by The Trade Desk has been its newfound focus on connected TV (CTV) with the announcement of Ventura, a streaming TV operating system. This new venture places The Trade Desk in direct competition with some of their existing partners in the SSP space. Since these partnerships include significant players involved in ad measurement and security, this expansion raises both opportunities and challenges for the company as it seeks to assert its presence in the evolving CTV sector.