Part 8/11:
Brian and Kirk diverge into examining Apple’s failed attempt to enter the EV market, citing their high expectations for margins and an overly cautious approach. The podcast emphasizes that while Apple invested significantly in development, the company lacked the agile operational model and adaptability shown by its Chinese counterparts, leading to an unsuccessful foray into electric automobiles.
This situation illuminates broader issues in tech-company approaches to automotive innovation, where sustainable practices and the nimbleness of companies like Xiaomi, who successfully transitioned from smartphones to EVs, provide critical lessons.