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Digging into the streaming market data, we find that Disney, including its streaming services (Disney+, ESPN+, and Hulu), holds only 4.7% of the overall market share. When adding Warner's Max platform, the total share rises to just 6%, which still falls short when compared to Netflix's impressive 8.6%. Notably, Netflix stands alone as a single platform while Disney is vying for attention under a combined and weakened banner.
This disparity calls into question the viability of claims that Disney is rapidly gaining ground on Netflix. The amalgamation of services, rather than being a strength, appears to be a desperate measure in light of their dwindling viewership.