Part 4/6:
One must wonder about the Mavericks' PR team and the rationale behind making such an announcement. Typically, in sports, price increases should coincide with success and optimism about the future. Yet, the Mavericks opted to thrust the news upon their loyal fanbase, a move that many view as tone-deaf, especially in the wake of a tumultuous season.
One could argue that a more savvy approach would involve finding alternative revenue avenues or creating incentives for fans without outright increasing ticket prices. The decision to raise ticket costs during a rough patch leads to the perception of disregard for local support and loyalty, akin to a business neglecting the very customers that keep it operating.