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According to recent reports, Ford began 2025 with a 6.3% decline in sales compared to January of the previous year. Particularly hard-hit has been the truck segment, with sales for other manufacturers like GM, RAM, and Toyota also waning. Various factors, including economic conditions and rising prices, have led to decreased demand for trucks, starkly different from previous years when trucks were consistently strong performers in the market.
Ford's F-150, once a bestseller in the U.S., saw its standing threatened as competition from Chevrolet and GMC grew – especially when their combined sales figures surpassed those of Ford. Both Chevrolet and Ford have faced mounting pressure as they attempt to sell inventory at discounted prices, ultimately impacting their bottom line.