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The shift towards electric and hybrid vehicles continues to present issues. For example, Ford's electric F-150 Lightning project has encountered severe delays, causing the company to reassess its vehicle launch timeline. As it stands, Ford has decided to delay all new models of the F-150 until 2028 in a strategic move to better align with cost management and production timing, as well as waiting for more affordable battery technology to become available.
Similar issues affect Toyota, particularly with their Tundra, which suffered from a significant engine recall. The hesitation from buyers reflects a growing concern for reliability, further exacerbating slow sales across the entire segment.