Part 6/7:
In response to evolving consumer preferences, manufacturers have begun reevaluating their products. RAM has been attempting to sway the market with its performance model, the TRX, but has now made the controversial decision to replace it with the R model featuring a less popular twin-turbo inline-six engine. This strategic shift comes amidst increasing demand for powerful V8 models, to which many consumers are still loyal.
The trend of shifting from V8 to turbocharged options has also been seen in competitors like Toyota. While the Tacoma now boasts a turbo-four engine that's proven more reliable than early reports from the Tundra, the changes are causing hesitation among consumers as they weigh the potential risks associated with newer technologies.