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The market's skepticism about Star Wars is compounded by opinions on how the franchise has been marketed across various platforms, with the Star Wars-themed areas in Disney Parks floundering compared to the initial hopes and plans set forth by Disney executives. Franchise fan capital appears to have been exhausted, and the current sentiments suggest that fans are checked out. This skepticism about Star Wars comes at a time when Disney is reportedly facing significant financial hurdles, making the need for viable revenue-generating assets more pressing than ever.