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Sources reveal that Disney is reticent to disclose the details of the rumored sale, which may involve more than just the Star Wars brand itself. Some speculate that they could be looking to sell portions of the franchise rather than the whole entity. This raises further queries: what would a potential buyer be acquiring? Would it include all Star Wars assets, or just parts?
There has been a suggestion that if Disney were to sell the Star Wars brand, they would retain control over associated properties like theme parks and merchandise—potentially leading to a convoluted ownership structure. Such conditions could turn potential buyers away, who would need more than the name "Star Wars" without access to its broader ecosystem.