Part 2/5:
In the communication to season ticket holders, the organization cited the need to invest in both the team and "fan engagement" as reasons for the price increase. However, as some analysts have pointed out, the timing of the announcement was particularly glaring. The team seemed insensitive to the recent dissatisfaction among its fanbase, which was fueled by the departure of popular players.
One of the more controversial aspects of the announcement was the mention of "strong financial advantages" for those who signed up early. This proposition was seen as tone-deaf, especially coming after the franchise had traded away a highly valued player. It raises questions about whether this was a genuine financial strategy or simply a marketing gimmick.