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In 1948, along with the birth of In-N-Out, another burger joint also opened just 45 minutes away. One has ballooned into a global fast-food juggernaut worth $25 billion, boasting over 40,000 locations, while In-N-Out has carefully curated its influence, generating around $2 billion in annual sales with only 400 locations across the United States. Despite its smaller footprint, In-N-Out has developed an unparalleled cult following, presenting a stark contrast to competitors such as McDonald's which has adapted its business model over the years to favor real estate over traditional restaurant principles.