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With its pristine landscapes and a laid-back yet luxurious atmosphere, St. Moritz has become the backdrop for elite gatherings and business discussions that shape global industries. While the town's permanent population hovers around 700 residents for much of the year, this number can swell to 3,500 during the bustling winter season, bringing with it some of the richest individuals in the world.
Signs of True Wealth
Three key indicators distinguish genuine billionaires from the mere millionaires who may venture into St. Moritz. First, these ultra-wealthy individuals seldom concern themselves with prices, whether they are shopping or dining. For them, a bottle of wine can cost more than an entire luxury sports car, yet price tags hold little significance.