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Second, their attire reflects a commitment to comfort and discretion rather than the ostentation often associated with wealth. Billionaires opt for casual attire while mingling among the locals, aligning with the town's ethos of understated elegance.
Finally, the true function of St. Moritz is not to showcase opulence but rather to shield it. This Swiss village prides itself on providing a discrete atmosphere where the ultra-rich can often go unnoticed in their sophisticated surroundings.