Part 8/10:
However, while boutiques offer branded extravagance, the true wealth of St. Moritz reveals itself in the most mundane establishments, such as Pony Food and Wine, a local grocery store. Here, one is greeted with a lavish display of champagne and cognac, including a bottle tagged at 100,000 Swiss Francs, illustrating the jurisdiction of prices viewed by the ultra-wealthy.
Intriguingly, the dynamics between staff and customers provide a peek into a parallel economy, where bespoke services are tailored to the specifics of each customer’s eccentric needs. Whether it’s importing rare cheeses or ensuring that specific fruits are delivered at an exact temperature, the grocery store provides insight into the eccentricities and whims of its affluent clientele.