Part 10/11:
Valuation poses a significant challenge for founders entering the funding arena. Many struggle to establish a fair valuation for their company, jeopardizing their chances of investment. Cottrell advises founders to establish valuations that are neither excessively low nor exorbitantly high. Misjudged valuations can repel investors who fear dilution or perceive a lack of credibility. Striking the right balance is essential for making the investment deal attractive for both parties.