Part 5/11:
What was once an accessible sport is now an exclusive one—one that comes with financial barriers that many families can't cross. A study highlighted the increase of lift ticket prices over the years, with Park City Mountain ticket prices rising from $90 in 2011 to a staggering $327 in 2024. This ludicrous increase correlates directly with the evolution of the industry into one where affluent skiers dominate the slopes, thus marginalizing casual skiers and newcomers.