Part 5/9:
Drawing on the insights from their experiences, Patel and Siu assert that "Community is the new SEO." With the influx of AI-generated content flooding the internet, search engines are increasingly prioritizing user-generated content due to its perceived trustworthiness. Platforms like Reddit and Quora are gaining traction for their authentic, community-provided insights.
Siu believes that today's consumers prefer engaging with brands that foster a sense of community, which in turn cultivates brand loyalty—an essential differentiator in a market where many offerings appear similar. To illustrate this point, he highlights how they have actively engaged with the community through initiatives like the Agency Owners Association, aimed at supporting fellow agency owners.