Part 6/9:
Establishing a functional community goes beyond just creating a platform for interaction—active participation and visibility from brand representatives are crucial for growth and retention.
Moving Beyond Buzzwords: Practical AI Applications
While AI has become a buzzword in marketing conversations, Patel and Siu caution against its overuse without clear outcomes and metrics. They conducted an experiment comparing AI-generated content to human-written articles, revealing that AI content generally attracted 5.44 times less traffic than content crafted by humans. Although AI can streamline processes, it often lacks the nuanced understanding necessary for effective content generation.