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To not only utilize AI but utilize it well, Patel advocates for creating "agents" tailored to accomplish specific SEO tasks. These agents focus on process automation, enabling teams to achieve better results by working alongside human intelligence. The key takeaway here is optimization—both for processes and the platforms being engaged.
Voice Search and the Future of Marketing
Looking ahead, Patel and Siu are excited about the prospects of voice search and how it will redefine the marketing landscape. They predict that voice interfaces will become a dominant mode of search, particularly as AI capabilities improve. They illustrate this point with personal anecdotes about young users who are more comfortable speaking commands to devices rather than typing queries.