Part 3/10:
Linked closely with the first mistake is the belief that you must develop a functioning product before approaching customers. However, many founders fail not because their product was inadequate but because it didn’t address a genuine need. To de-risk this process, Moria recommends a "demo-sell-build" approach. By first validating your concept through customer promises—whether via ads, landing pages, or personal outreach—you can confirm market interest before investing time and resources into product development.