Part 6/10:
With an ambitious production target of 20,000 to 40,000 robots this year, followed by an exponential increase in the coming years, Tesla is primed for mass production. The robust support from the local community and government incentives in the Austin area further bolster Tesla's capabilities at Giga Texas, enabling scaling up production with ease.
Leasing Programs and Market Penetration
Tesla is rolling out a leasing program for Optimus, making the robot more accessible to consumers. With leasing prioritized, users will be able to experience the advanced technology without a massive financial commitment up front. This strategy aims to broaden Optimus's appeal to a wider audience and alleviate concerns about purchasing a high-end product outright.