Part 2/11:
With motorcycles becoming increasingly unaffordable, Harley's allure has begun to fade. According to recent reports, sales have plummeted across the globe, particularly in North America, where motorcycles that once represented the working man's dream are now stratospherically priced. Many potential riders are being priced out of the market, and the famed brand finds itself fighting not only to maintain its customer base but also to find a new generation of enthusiasts.
The financial numbers tell a disheartening story. Profit margins are razor-thin, production costs keep rising, and while competitors are thriving, Harley continues to bleed cash. Analysts understand that if Harley cannot find a way to adapt and modernize, it is at risk of becoming another casualty in the motorcycle industry.