Part 4/11:

Unlike competitors like Honda and Yamaha—who offer comparable models at significantly lower prices—Harley dealerships have garnered a reputation for exploiting buyers with hidden fees and aggressive markups. This has effectively pushed many consumers away, leading them to opt for competitive brands that deliver modern, reliable motorcycles at more reasonable prices.

Culture Clash: The Changing Face of Bikers

Beyond financial strains, Harley is grappling with a shifting cultural landscape. The image of a rugged, leather-clad biker might have once enticed riders in droves, but today’s younger enthusiasts are looking for flexibility that embraces a more inclusive motorcycle culture.