Part 7/11:
Harley-Davidson’s technological lag is another pressing issue. While other brands have adopted liquid-cooled engines and advanced rider-assist features, Harley still clings to dated air-cooled engines that no longer meet the expectations of modern riders. Competitors like Indian and BMW have surged ahead technologically, offering features that Harley’s products lack.
Harley’s attempts to break into the electric motorcycle market with the LiveWire were somewhat disastrous. With a price point of nearly $30,000, it fell flat due to high cost and lack of appeal to its target demographic.