Part 8/11:
The economic climate adds further strain to Harley’s already precarious situation. Inflation has led to rising costs across the board, and potential customers now weigh their motorcycle purchases heavily against everyday financial pressures. Even the most loyal riders are reevaluating their spending in uncertain economic times.
As financing costs balloon due to soaring interest rates, many riders are now more hesitant to invest in a new Harley. In contrast, brands such as Honda and Yamaha offer models that appeal to a wider demographic, creating a growing chasm between Harley and its competitors.