Part 9/11:
If Harley hopes to avoid a grim fate, it must implement drastic changes soon. First, the company needs to address its pricing strategy to make motorcycles more accessible to younger riders and casual enthusiasts. This means developing more entry-level models that deliver value without compromising the brand’s heritage.
Harley must also commit to modernizing its bikes. By embracing newer technologies and updating their designs, they could attract a new customer base while retaining their loyal following. Furthermore, rectifying their dealership experience by ensuring transparent pricing and eliminating predatory practices is essential to restoring consumer trust.