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Finally, Harley needs to rethink its marketing strategies. Rather than leaning into nostalgia and exclusivity, they must appeal to a modern audience by celebrating diverse lifestyles and creating a brand image that resonates with contemporary riders.

Conclusion: The Future of an American Icon

Harley-Davidson is at a crossroads. Without a strategic overhaul, the iconic brand risks fading into obscurity. With competitors like Indian Motorcycles making significant inroads and other brands garnering loyal followings, the question lingers: Can Harley reclaim its spot at the top of the motorcycle world?