Part 2/9:
At the peak of a cultural shift, Bud Light chose to engage with Mulvaney, a prominent figure known for embracing gender identity dialogues. Unfortunately for the beverage giant, this decision came with substantial backlash. The immediate consequence was staggering: a 35% loss of drinkers and billions in revenue evaporated almost overnight. What was seen as a bold move instead alienated many of Bud Light's core customers, casting the company into a prolonged struggle for brand rehabilitation.