Part 4/9:
Crockett Promotions began touring extensively, targeting new markets in an attempt to grow the brand. However, this rapid expansion led to a significant mistake: overlooking the core Southern markets that were the lifeblood of the promotion. As the company drew its focus away from its foundation, Vince McMahon capitalized on the opportunity to invade those very Southern territories, setting the stage for Crockett’s decline.
Both Ric Flair and Arne Anderson have suggested that remaining loyal to the Eastern Seaboard could have prolonged Crockett’s existence, which raises questions about the sustainability of expansion without a strong foothold.