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Upon stepping into the role as the leader of X, Musk effectively disrupted the traditional media gatekeepers, granting more access to free speech and curtailing the grip of legacy media outlets over the collective discourse. This shift has consequently ruffled feathers amongst those who feel sidelined, demonstrating a clear response from factions entrenched in the traditional media hierarchies.
Musk has also linked Dogecoin to his ventures, introducing the idea of a "Doge mobile" which has implications for financial flows to journalists and media outlets. This dual approach appears strategic — it not only enhances his platform's power but also reduces dependency on legacy media monetary support, leading to palpable tension and conflict.