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As the film approaches its scheduled release on March 21, 2024, Disney has noticeably scaled back its promotional efforts. This includes the cancellation of the UK premiere and a heavily controlled Hollywood event, devoid of press opportunities. The decision to separate Gadot and Zegler during promotional appearances further emphasizes Disney's lack of confidence in the film's ability to handle media scrutiny.
Industry insiders have observed that Disney's marketing machine is unusually subdued. Advanced ticket sales were delayed, commencing only ten days prior to the film’s launch, a stark contrast to Disney’s typical strategy of beginning sales a month ahead of release. This unusual timeline hints at underlying concerns regarding public interest and expected attendance.