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The production of Snow White has faced a series of difficulties over the five years it has been in development. Initially met with optimism, the project has drawn backlash for various reasons, including significant PR missteps and accusations of being overly progressive. Many theater owners have reportedly expressed frustration with Disney's marketing team, claiming there seems to be a general sentiment of wanting to "get this thing over with." This sentiment underlines the lack of faith surrounding the film, as advanced ticket sales did not begin until far later than usual for Disney’s major releases, reflecting an alarming trend.