Part 6/8:
The handling of Snow White mirrors that of other recent Disney productions, such as The Flash, marked by a similar approach to publicity management. For Snow White, there’s speculation that the marketing team’s late start and refusal to engage in substantial promotional activities are indications of a deeper problem—Disney’s unease with what the film may yield at the box office. Industry experts indicate that with a history of box office disappointments in Disney's recent film slate, there is a fear that Snow White could follow suit.