Part 4/7:
Rachel Maddow: A Dwindling Audience
Meanwhile, Rachel Maddow, another prominent figure at MSNBC, has seen a downturn in viewership. Some reports indicate that Maddow's ratings have slumped significantly, with her audience dropping by a staggering 22%. Given that viewer demographics, especially those aged 25 to 54—crucial for advertisers—have dropped nearly 29%, Maddow's decline underscores the broader systemic issues plaguing MSNBC.
Maddow recently defended Reid publicly, but her ratings continue to slide, raising concerns about the long-term sustainability of her show and, by extension, the network itself. The question looms: if Maddow's ratings do not recover, can MSNBC survive without its biggest draw?