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The Rise and Fall of Party City: A Retail Icon's Journey to Bankruptcy
The journey of Party City is an emblematic story of retail evolution, marked by dramatic highs and devastating lows. Once a leader in the festive supplies market, Party City epitomized the quintessential American discount party superstore. However, after decades of fluctuating fortunes, the company ultimately fell into bankruptcy — a development that highlights the challenges faced by retailers in an increasingly competitive landscape.