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The story of Party City began in the mid-1980s, when entrepreneur Steve Mandal recognized a notable gap in the retail market for party goods. In 1986, he opened the first Party City store in East Haverstraw, New Jersey, which quickly became a success. Mandal’s focus on extensive inventory tailored to various celebrations, particularly Halloween, set the tone for the company's future endeavors. By the end of the decade, Party City had expanded significantly, opening multiple locations and establishing itself as a go-to destination for party supplies across the United States.