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Adding another layer of intrigue was the involvement of Luminar, a company specializing in lidar technology. Rober thanked Luminar in his video, raising suspicions about the motivation behind the content. Many commenters speculated whether Rober's video was a subtle promotional piece for Luminar, given that it could easily be interpreted as a critique of Tesla's technology while highlighting Luminar's capabilities. This has led some viewers to allege that Rober's video was not just an independent test but rather a directed campaign aimed at damaging Tesla's reputation while promoting a competitor.