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The protestors claim that JD.com has been unlawfully withholding their funds, citing various pretexts like account anomalies and inflated prices. Among the grievances shared online, merchants report sudden freezes of their store accounts without prior explanation, causing significant disruption to their livelihoods. A particular complaint made on the consumer platform "Black Cat" on March 14 detailed how one merchant’s store was affected due to an unjustified connection to another store that was under scrutiny.