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In conclusion, the debate surrounding UNC’s inclusion in the NCAA Tournament highlights major flaws in the selection process, especially regarding conflicts of interest and the prioritization of branding over performance. While the tournament is set to showcase numerous exciting matchups and stories, the scrutiny over Cunningham’s involvement and the implications of a system potentially guided by commercial interests raises ongoing concerns about integrity in collegiate athletics. As the tournament unfolds, the focus should ideally return to the teams and players, exploring their journeys rather than the controversies that overshadow them.