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Disney's role in this transition is crucial. Chairman Bob Iger and Disney Film Chief Alan Bergman will likely be key players in the decision of Kennedy's successor, and many hope that whoever is chosen will be someone that can restore belief in the Star Wars brand. There is a growing sense that the franchise has strayed too far from its roots, and for many fans, a return to storytelling that emphasizes character development, hero journeys, and cohesive narratives is essential for revitalization.