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As the landscape continues to evolve, there's a marked shift in audience expectations. The discontent with Phase 4 and 5 projects culminates in fewer cinematic visits as fans increasingly voice their desire for storytelling that prioritizes existing characters and arcs. The growing trend of films from the MCU landing on the bottom of the box office rankings reflects a dangerous threshold for the franchise.
Facing Competition in July
The upcoming month of July looms large for both Marvel and DC, particularly with the simultaneous releases of significant films. The major releases include the much-anticipated "Fantastic Four" and a new Superman movie, both vying for audience attention and box office supremacy.