Part 4/7:
The struggles of Disney/ESPN are further magnified by their recent contractual obligations tied to the NBA. As part of a long-term deal worth approximately $76 billion, Disney has committed substantial resources to broadcast NBA games, despite the league's plummeting viewership ratings—down nearly 50% in the past decade. Recent reports highlighted a dramatic drop in viewership for events like the NBA All-Star Game, which saw ratings fall to alarming lows, creating a potential financial burden for Disney as it navigates these high-stakes broadcasting agreements.